How AI Is Transforming Sales and Marketing Functions
65% of French sales and marketing professionals say their company actively encourages the use of AI. What about yours?
Find out more in this study conducted among 541 French B2B sales and marketing professionals, in partnership with OpinionWay.
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FREE
What you’ll find inside
Guide available in French
Why this white paper
Struggling to get a clear picture of AI adoption? This exclusive study gives you the keys to understanding how to make the most of this technology.
Table of contents
01
AI uses: chatbots
02
The organizational impact of AI
03
Personal impact of AI
04
Outlook and expectations
What you’ll find inside
- The 4 AI adoption profiles, from the most reluctant to the most enthusiastic
- How to overcome barriers to AI adoption, whether organizational or cultural
- The most common AI uses within sales and marketing teams
The data behind the methodology
70 %
of respondents use AI every week
57 %
of respondents use a paid AI tool
92 %
of respondents believe AI frees up more time for high-value tasks
26 %
of respondents expect a reduction in sales/marketing headcount and budget
“AI is becoming second nature in the profession, especially among managers, as part of an effort to streamline prospecting and save time on lower-value tasks.”
Who this white paper is for
Sales and marketing leadership
Structure prospecting, prioritize high-potential accounts, and act before competitors do.
Sales reps and marketers
Manage activity and make investment decisions based on facts, not intuition.
SME and mid-market business leaders
Manage activity and make investment decisions based on facts, not intuition.
